You are in the Philippines and you want to start affiliate marketing, maybe with no followers yet. Shopee, Lazada and TikTok Shop each run an affiliate program. You want to know which one you can try with what you have on your social accounts today.
By the end of this guide, you will know what five affiliate programs open in the Philippines ask of your social accounts before you apply. You will also know what the Bureau of Internal Revenue (BIR) writes about affiliate marketing. You will leave with a table and a checklist to see where you stand today.
How we chose and rank five affiliate programs open in the Philippines
We read the pages of Shopee, Lazada, TikTok Shop and Involve Asia on 30 October 2026. Where a page shows its own date, its entry gives it. Programs change their conditions, so check the page again before you apply.
This guide compares programs whose own page says who can join from the Philippines. The page can name the country, its region or every country.
Shopee's help page asks you to be based there, and TikTok Shop's page is marked for the Philippines. Lazada's terms set separate conditions for affiliates who live outside the Philippines.
Involve Asia's page speaks to "creators across Southeast Asia". Get Brand Advertising's page says it is open in every country.
This guide looks at one point: what you need to already have on your social accounts. Shopee asks for at least one post in the last 14 days, and Involve Asia for one active, real and public channel.
TikTok Shop counts followers, and Lazada's help page writes no minimum. So this guide ranks the programs on what they ask of your social accounts. That is what you want to know before you apply.
It does not compare what each program brings in, and it gives no amounts or rates. If affiliate marketing is new to you, start with how do I become an affiliate.
Each program is described on the same lines, in the same order:
- Where it is open, as the program writes it. This line does not count in the ranking.
- What it asks of your social accounts: followers, a recent post, a public and active account. The ranking follows this line first.
- Who makes the content. The ranking follows this line next.
- Where you post.
Each program also has its own sign-up steps and other conditions, written on its page. Read them before you apply. And before you sign up anywhere, read is affiliate marketing legit to check the offer itself.
Five affiliate programs open in the Philippines, from the one that asks least of your social accounts
1. Get Brand Advertising
Get Brand Advertising calls its model guided affiliation, explained in how does guided affiliation work. Get Brand Advertising's page is "Post for Get Brand Advertising", at getbrandavertising.com/work. It shows no date.
Where it is open. Its page says it "is open in every country".
What it asks of your social accounts. It asks nothing of them: your personal accounts are never involved, and you do not need followers of your own. Get Brand Advertising creates an account with you, step by step, and you post on that account. It stays separate from your own.
Guided affiliation is easier than classic affiliate marketing on this line, because nothing happens on your own accounts.
Who makes the content. Get Brand Advertising makes the content, captions included. You create nothing and film nothing. You do not choose the videos or the account: Get Brand Advertising assigns both.
Guided affiliation is also easier here, because the content is made for you. In classic affiliate marketing, you make your own.
Where you post. Only on Instagram, for now.
The posting has to stay regular, and it is the one part Get Brand Advertising cannot take off your hands. It is a small extra, next to whatever else you do, and it is not made to fill your days.
2. Lazada
Lazada's affiliate program is called LazAffiliates. Its help page, "How to join the LazAffiliates program", was updated on 16 September 2026. Its terms show no date.
Where it is open. The help page sets no condition on where you live. Lazada's terms ask affiliates who live outside the Philippines for a signed supplemental agreement and a monthly invoice. They do not turn them away.
What it asks of your social accounts. No minimum number of followers or posts is written. The help page speaks to casual shoppers as well as influencers.
Who makes the content. You make your own content.
Where you post. The help page says you "can start promoting right after submitting your application". The terms say Lazada's advertising materials go only on a site or account that "has been registered with and approved by LAZADA".
3. Involve Asia
Involve Asia's requirements page, "Involve Asia Affiliate Requirements: Everything You Need to Get Started", was published on 4 December 2025.
Where it is open. The page speaks to "creators across Southeast Asia", the region the Philippines is in. When you sign up, you give your country.
What it asks of your social accounts. At least one active channel, which must be real and public. There is no fixed minimum number of followers.
Under "Recommended", the page also lists at least 10 posts and recent activity in the last 30 to 60 days. It adds that this is "not a strict rule".
Who makes the content. You make your own content.
Where you post. On your own channel: TikTok, Instagram, Facebook, YouTube, a blog, or a Telegram or WhatsApp group, among others.
4. Shopee
Shopee's help page, "How to join the Shopee Affiliate Program", shows no date. Its terms were last updated on 8 September 2026.
Where it is open. You "must be based in the Philippines".
What it asks of your social accounts. At least one post in the last 14 calendar days, on any social media platform. The terms add that the place where you post must be "publicly available".
No number of followers is written. The help page speaks to sellers and to "vloggers, bloggers, tiktokers, and social media personalities".
Who makes the content. You make your own content.
Where you post. Any social media platform.
5. TikTok Shop
TikTok Shop's page "How to Apply as an Affiliate Creator" is dated 2026.
Where it is open. The page is marked "Applies to:Philippines".
What it asks of your social accounts. To apply, "your TikTok account must have at least 600 followers". The page adds that between 200 and 600 followers, the platform also designates a creator as an affiliate creator. Until the count passes 600, that creator has limits on selling videos and live sessions.
The page describes a second status, Link-Share Only, and gives no number of followers for it. A Link-Share Only creator can upgrade to affiliate creator, and the application process is the same for both. If your account already has the minimum when you apply, the page says it can become an affiliate creator straight away.
Who makes the content. You make your own content.
Where you post. On TikTok.
Whichever program you try, the BIR has also written about affiliate marketing.
What the BIR writes about affiliate marketing in the Philippines
The BIR issued Revenue Memorandum Circular No. 97-2021 on 16 August 2021, about social media influencers as the circular defines them. It names affiliate marketing among the sources it lists for them.
The circular also names what follows from that: registration with the BIR, keeping books of accounts, and filing returns. These rules can change, so check the BIR's current circulars.
To know whether it covers you, and before you file, ask the BIR or a tax professional. This guide is not tax advice.
Shopee, Lazada, TikTok Shop, Involve Asia and Get Brand Advertising side by side, with a checklist
| Program | Where it is open | On your social accounts | Who makes the content | Where you post |
|---|---|---|---|---|
| 1. Get Brand Advertising | Every country | Nothing; Get Brand Advertising creates an account with you | Get Brand Advertising, captions included | Instagram, for now |
| 2. Lazada | No condition on the help page; extra documents in the terms for those who live outside the Philippines | No minimum written | You | Help page: right after you apply. Terms: a place registered with and approved by Lazada |
| 3. Involve Asia | Creators across Southeast Asia | One active, real and public channel; no fixed minimum of followers | You | Your own channel: TikTok, Instagram, Facebook, YouTube, a blog and others |
| 4. Shopee | Based in the Philippines | One post in the last 14 days, on a public account | You | Any social media platform |
| 5. TikTok Shop | Page marked for the Philippines | 600 followers to apply; between 200 and 600, affiliate creator with limits; Link-Share Only, no number written | You | TikTok |
Checklist: what I have on my social accounts today
- I have an active, real and public social media account. → Involve Asia.
- I have a public social media account, and I have posted on it in the last 14 days. → Shopee.
- I have at least 200 followers on TikTok. → TikTok Shop's page says the platform also designates creators between 200 and 600 followers as affiliate creators, with limits. To apply, the same page asks for 600.
- I have at least 600 followers on TikTok. → TikTok Shop, to apply.
If you ticked nothing, two programs write no minimum for your social accounts. Get Brand Advertising asks nothing of them and creates an account with you.
Lazada writes no minimum. Its help page says you can start promoting right after you apply. Its terms say the place where you post must be registered with and approved by Lazada.
Link-Share Only has no box, because its page gives no number of followers.
Nowhere to post yet, or a student in the Philippines: what to read next
The table and the checklist show which of the five programs you can try today.
If you have nowhere to post yet, we look at affiliate marketing without followers. If you are a student, read how can I make money as a student in the Philippines. If you are in South Africa, the steps to start are in how do I start affiliate marketing in South Africa.